Protecting users from bad ads
Mary Berk, Google
Mary Berk is a principal in product policy at Google and an expert in e-commerce and online advertising ecosystems. She has managed policy, fraud, intellectual property, privacy, pricing, analytics, and performance for Fortune 500 companies, including Amazon.com, eBay, Microsoft, and Google. Mary holds a Ph.D. in Ethics from The Johns Hopkins University, where she focused on systems of rights in moral and political thought. She continues to stay active in academic circles, such as by teaching signature course, “Ethics & the Internet,” and presenting at academic conferences.
Adelin Cai, Twitter
As a member of Twitter’s Trust and Safety team, Adelin supports the development and enforcement of policies relating to Twitter’s advertising products, and works to make the Twitter ad ecosystem better and safer for users. Prior to Twitter, Adelin worked at Google on a range of policy issues from online advertising, to commerce, to user generated content. She is graduate of Cornell University and Colby College, with a background in public policy and administration.
Elisabeth Diana, Facebook
Elisabeth Diana is Global Manager of Ads Communication at Facebook, responsible for position the company’s ad strategy to marketers, analysts and press. Her focus is on ads product and privacy, measurement, and small business. Prior to Facebook, Elisabeth worked at the ad agency Publicis as a brand strategist for accounts such as PayPal, HP, and Chimay. She has also held positions in corporation communications at Google and started her career in marketing and PR at OutCast Agency. Elisabeth has a bachelor’s degree from Stanford University and an MBA in Marketing/Media from University of California, Berkeley – Haas School of Business
Chris Mejia, Interactive Advertising Bureau
Chris works for the Interactive Advertising Bureau (IAB) in the Ad Technology Group, where he also serves as Technical Advisor to the Digital Advertising Alliance (DAA). Prior to joining the IAB in 2010, Chris founded venture funded ad technology companies ADSOVO Inc. in 2008 and Contextual Media Group, Inc. in 2009. Chris launched the Americas operation for European-based ad network easyAd Group AG in 2007 and founded Elements Lifestyle Group, Inc. in 2002. An 18-year technology veteran, Chris honed his entrepreneurial skills working for various high-tech start-ups in and around Silicon Valley in the 1990s. His experience in the technology field includes interactive advertising, privacy and industry self-regulation, semantic and contextual solutions, online publishing, biotechnology, video game development, IC chip development, telecommunications services and entertainment technology infrastructure. Chris has unique talent for infusing creativity into business combined with a passion for connecting with people through explorations of technology and culture.