Advertising helps build a robust Internet with rich and varying content that keeps you coming back for more. But bad ads are bad for users, bad for business, and bad for the Internet. We’re doing something about it.

The Alliance fights bad ads that affect people like you, whether you’re running an ad network that distributes ads to websites, publishing a website that displays advertisements, or clicking an ad on your favorite site.

The Ads Integrity Alliance. We’re the good guys.

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